Thursday, 20 July 2017

It's Time For #TheHairRevolution With Godrej Professional!

The professional hair care segment in India is positioned at about ₹1,200 crore and has been witnessing a growth of 8-9 per cent year-on-year. 

Godrej Consumer Products Ltd. (GCPL) is a market leader in the FMCG sector and as a part of its on-going endeavor to innovate and provide the best of hair solutions to Indian consumers, has now entered the professional segment with the launch of a new brand: Godrej Professional. 

Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL) unveiled the much awaited professional hair offering and was of the following belief. 

"Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific color, care, finish, backwash and technical products, all specifically created for Indian hair. 

With this launch we have a larger objective in mind, which is to elevate the 'Salonists'. With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24x7 through an app. Adding to this, is the first ever social platform for the Salonists to share work and establish themselves in the industry – inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business
to the next level." 

The mobile application will help the Salonists learn new cuts, styles, ways to apply color, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!

Godrej Professional is the first Indian professional hair styling range developed in partnership with the Indian hairdressing industry, tested and certified by Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylists Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products with the objective to offer superior products, effective education, and continuous interaction. 

With the primary target audience as The Salonist, who is GPCL's professional partner with this brand, their secondary target audience is the lady who is influenced by a stylist's recommendation. Godrej Professional is a professional brand, that is to be marketed solely by salonists across four cities in the first phase - Delhi, Mumbai, Pune, and Kolkata - eventually expanding to key towns. 

Marketed as Godrej Professional, the product range includes 21 hi-lift hair color shades along with an extensive hair care range, which includes shampoos, masks and styling serums. The USP being that even this professional range is a no-ammonia one. 

With a solid backing of research spanning two-and-a-half years, With years of research & development and global exposure, the Godrej Professional range brings the best of the natural ingredients like  Avocado, Honey, Argan oil, Quinoa, and Keratin and science of Indian hair together. The crème hair color range has been designed for longer color retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play' range of hi-lift color formulations bring about brilliant colors with intense, visible results on dark Indian hair. 

Celebrated hairstylist & Godrej Professional consultant Asha Hariharan added, 

“The Professional hair product category in India borrows heavily from the west, discounting the difference in our hair, weather and lifestyle. Each Godrej Professional product is created for Indian hair, keeping in mind the melanin and oil content present in Indian hair, which ensures a noticeable difference in the product performance. Having been part of the thousands of product trials prior to the launch, I am certain that the Godrej Professional range will set a new benchmark for Professional products in India.”

To empower the Salon industry as a whole, a unique Godrej Professional Online Academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button.

Monday, 17 July 2017

Athletic Mornings At Ciclo Cafe...

Ciclo Cafe Menu, Reviews, Photos, Location and Info - Zomato

Ciclo Cafe is the newest entrant on the F&B scene in the dynamic Sector 29 Market.

With a name that has a Spanish origin and a unique pronunciation as Chee-kloh, Ciclo is one of very few brekkie places in the area. Though not only breakfast, Ciclo is an all day Cafe serving some great dishes up their sleeve.

With #BringBackTheLove for Cycling, the decor of the cafe is in line with the theme.

From cycle bells being used as a window prop, cycle wheels being used as lamps at the entrance, a huge archaic tricycle proclaiming Ciclo right outside the premises, and cycle chains being used as lampshades, Ciclo is a cyclist's heaven brought to life. You can also spot chalkboard sketches tracing the evolution of the cycle from olden times.

The restaurant is spread across two floors - Ground Floor and Basement, to which stairs lead the way. The basement area is fit for corporate gatherings or get-togethers and is a mini Decathlon with cycles, helmets, jerseys, safety gear and what not on display.

There is also a well-stocked beverage counter that has some great mocktails, fresh juices and Franken shakes as they call it, and a Bakery counter that whips up heavenly NY Cheesecake and Banoffee Pie.

Among the milkshakes available for Breakfast, do try the Berry Vanilla concoction.

I was here for Breakfast this Saturday and there are quite a few Indian and English brekkie options along with fresh cold-pressed juices, selection of teas and coffees and choicest milk shakes.

With their motto of Ride. Refresh. Recharge., Ciclo sure offers a bright outset with their food and service.

Here's what you must try from the Breakfast Menu when at Ciclo Cafe.

Fresh cold-pressed juices were served as Amuse Bouche.

Huevos Rancheros comprising of fried eggs, refried beans, and corn tortillas on the base.

Shakshuka was a nice combination of fried eggs, tomatoes, and onions.

Eggs Florentine came with blanched spinach sandwiched between a slice of bread and a runny egg.

Marathi Sabudana Vada was crisp on the outside and soft on the inside and was paired with mint dip.

Batata Poha was a flavorful mix of rice flakes, crunchy peanuts, and a dash of zingy lime on top.

In beverages, to go along, you could try the Green Tea with Jasmine or Hazelnut Latte.

All in all, Ciclo Cafe comes across as the perfect stop over for athletic mornings in the Sector 29 market area. :)

Thursday, 13 July 2017

It's All Child's Play At PlayBox...

PlayBox, one-of-its-kind kids play facility catering to children aged 2-9 has set base in Gardens Galleria Mall, Noida, whilst being spread across a sprawling 14,000 sq. ft. area.

Emulating an interesting maze with dedicated play areas for specific age groups, PlayBox is an interactive environment and children play by themselves in a secure, clean and safe space under the watchful supervision of well-trained staff.

PlayBox is divided into five distinct zones dedicated towards specific activities:

My Burrow is a play area catering to 2-4-year-olds. 

My Maze is a play area catering to 5-9-year-olds. 

SnackBox is a Cafe focussing on nutritious as well as yummy food. 

ShowBox is a Studio that will host a series of workshops and events targeting toddlers, kids, parents and in many cases parents and kids together also, from time to time. 

PartyBox is the pseudonym for two dedicated party rooms that are perfect for hosting memorable birthday parties that have an individual capacity of forty pax, with a sliding partition that can be utilized to combine the two rooms. 

With age groups being intentionally demarcated in order to mark two distinct play spaces i.e. My Burrow and My Maze, a play maze for kids aged between 5-9, there is also a height chart sported by J - PlayBox's playful fox mascot - at the entrance, in order to ascertain whether a child is allowed into a certain play area or not, thereby facilitating the separation of stronger older kids from the tender toddlers thus ensuring safety and a certain uniformity among kids of the same physical stature. 

Within My Maze, kids can bounce around on trampolines, try out speed, spiral & roller slides, glide on Tarzan Log, indulge in foam ball battles, crawl through tunnels and tangled webs, as well as cross rope bridges, etc.

The toddler play space, My Burrow, is a completely foam-padded environment with lots of play panels, rotating climb frames, swings, slides, play kitchen for girls, play garage for boys, a construction area for kids to build using foam bricks, etc.

Parents can be with the toddlers within My Burrow, while they can watch their kids explore the space from a distance in My Maze. The play area conforms to the strictest standards of hygiene, safety, and security as per European Norms for Playground Facilities.

The entry and exit points in the facility are controlled and manned by security personnel and the entire play facility is completely monitored by CCTV. The space is well managed by the child-friendly crew who have been handpicked and trained to cater to children in the most efficient way possible.

PlayBox has been designed as an all-encompassing parent-child facility and thus both adults and kids can spend quality time together while feasting on some delicious savories and desserts at SnackBox. the Boutique Kids and Parents Café, that boasts of sumptuous healthy treats for toddlers, kids as well as parents too.

Based on the philosophy of community engagement and parent-child bonding, PlayBox has been built with painstaking attention to detail, that engages toddlers, kids and parents alike.The facility aims to foster and promote social and peer interaction, co-operative play, cognitive development, creativity and imagination through its play activities.

Apart from the crew, another exciting aspect of the facility is its energetic and adorable mascot - ‘J’ the Cool Fox and his inspiration for creating the facility, which is to provide an engaging, enriching and exploratory play area that offers Fun while ensuring Safety. The mascot is visually depicted as an anthropomorphic fox who is clever, caring and intuitive and yet street smart - qualities children of today ought to imbibe.

Right at the entrance, there are photos of J's family and his playful antics, with signages signifying the five respective zones. Also, there is the provision of lockers for safe keeping of personal belongings while parents enjoy with their kids.

ShowBox has a series of interactive sessions lined up over 52 weeks i.e. a unique session every week. From workshops on building paper rockets to Zumba to good parenting to sensitization towards recycling and environment, there are a lot of learning avenues for children.

“PLAYBOX is a community concept that specifically targets the 2-9 age group and their parents with an emphasis on parent-child bonding. Through Play as a medium, we aim to infuse our young guests with values, thinking and skill sets that are essential for their formative years which will eventually help them develop into responsible socially & globally aware individuals”, said Ms. Neha Gupta, the General Manager of the Facility.

“Today, India is a dynamic and lifestyle indulgent demographic with an immense appetite for novel fun concepts. However, this demographic has limited options for quality, safe and well-operated facilities to choose from, especially when we address the 2-9 age group. We, therefore, chose India to launch PLAYBOX as we think the concept is ideal for the demographic and we will be fulfilling the gap that exists in the market”, said Ms. Rosanne Fernandes, the Corporate Business Development Manager at Amusement Services International, the Company that created the concept and owns PlayBox.

PlayBox also aims to foster an environment of sharing and giving as working with several NGOs and foundations is on the cards in order to create awareness for their activities and to share contributions with the less privileged.