Tuesday, 5 December 2017

#SachinAtSmaaash To Amp The Ambience...

SMAAASH is an active entertainment space and a one-stop shop for patrons to play, party and celebrate. With a wide repertoire of games spanning Arcade, Virtual Reality, and Simulation genres to name a few, the brand journey has seen a steady growth to becoming one of the most loved entertainment destinations for many around the country and overseas.

My most recent visit to SMAAASH came about as a consequence of the unveiling of their newest outlets at the Ambience Malls in the city, namely at Vasant Kunj and Gurugram. The fun-and-food centers have sprung up in place of the quite popular bluO lounges in both malls.

The icing on the cake turned out to be the presence of Master Blaster and SMAAASH's Brand Ambassador Sachin Tendulkar who had a brief media interaction while unveiling the newest catchphrase and logo of SMAAASH that proclaimed 'Can't Stop Playing' - and rightly so! :)

Also present at the launch was Mr.  Shripal Morakhia, Chief Imagination Officer, SMAAASH Entertainment Pvt. Ltd., who was of such opinion with regard to the expansion

"All the games here are like the three A’s of SMAAASH – Amazing, Aspirational and Awesome. We are the best place for celebrations, as one can eat, play and party, all under one roof. Also, considering the changing tastes of the consumers, we will be regularly introducing new gaming concepts. With our presence across twenty-six centers in thirteen cities and growing, SMAAASH aims to change the way our country celebrates each day."

Commenting on the concept of SMAAASH that has visibly gained popularity among families and youth alike, Sachin regarded SMAAASH as a great platform for people to de-stress and enjoy with friends and family. He was of the opinion that SMAAASH has redefined the concept of sports entertainment in the country while providing wholesome entertainment for sports lovers and thrill-seekers.

The newly revived 50,000 sq. ft. centers are the next links in the chain of the country’s premier urban sports parks. SMAAASH, Ambience Gurugram has two exciting new Golf-based games - Golf Showdown and Mini Jungle Golf and SMAAASH, Ambience Vasant Kunj has LaserBlast - a trippy Laser Tag arena for group games.

SMAAASH Cricket - the 360o cricket simulator is the only one where one can experience first-hand the exhilaration of facing cricket legends like Anil Kumble, Shane Warne, Wasim Akram and of course, Master Blaster Sachin Tendulkar.

The newly-designed spaces maintain a vibrant balance between energizing and yet a chilled out ambiance, where one can hang with friends and family.

Meanwhile, the in-house café and bar at SMAAASH will ensure that one enjoys hearty meals and heady drinks during the fun gaming sessions with the gang.

In addition to their brand expansion over the Indian subcontinent, SMAAASH has also targeted the USA with the Mall of America while expansion in Saudi Arabia and Dubai is in the pipeline.

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